Whilst there is much to be said for PPC and SEM advertising, online (and offline) marketers should also be aware of the possibilities available within the realms of free online classifieds. Competition is such in PPC these days that advertisers can see their budgets whittled without so much as a single sale made and no identifiable ROI to speak of.
But what other options are there?
Well, I am here to tell you that top sites like Backpage and alternatives to Backpage – such as the revamped iBackpage – are a great resource.
Online classified advertising has been around since the dawn of the internet but many marketers do not make the most of this amazingly valuable resource. Whilst they go on spending thousands of their budget on paid for channels, they forget that using approaches such as Backpage ads or Backpage job postings can be just as effective as any paid channel.
If you then upgrade to a site such as iBackpage – and adopt one of the many membership packages available – your success rates could skyrocket.
When you can target your online classifieds to relevant categories, such as those available on iBackpage, you will suddenly find a ready and willing audience who are desperate to engage with your brand. Likely even more so than those who see an unwanted advert at the top of their search results on a search engine.
Since the shutdown of Backpage, iBackpage has stepped in to offer a superior service that offers superior returns via its sophisticated categorisation algorithm.
With a unique browsing experience rarely found on free classified ads sites, you can be sure that you will get a significant return on your invested time without having to part with any of your hard-earned marketing budget.
So why not drop one of those Facebook ad campaigns and see if free online classified advertising is the way forward for your brand?